Understanding trust transference among social nerwork friends in social commerce

Ee Xion Tan; Pei Lee Teh; Pervaiz K. Ahmed

Understanding trust transference among social nerwork friends in social commerce

Ee Xion Tan
, Pei Lee Teh
, Pervaiz K. Ahmed

Taylor's University Malaysia
Monash University Malaysia

Research output: Contribution to journal › Conference article › peer-review

Abstract

This study aims to examine the trust transference among social network friends in social commerce through a randomised experimental design. A total of 558 respondents participated in the experimental study. The findings of this study suggest that trust propagates from one to another in a transitive network path structure (i.e. between a direct-friend relationship, to one of friend-of-friend, friend-of-friend-of-friend or virtual friend relationship) in the social commerce context. Trust is also positively transfers between strong-tie friends when it is examined in the context of message framing with positive and negative attributes.

Original language	English
Pages (from-to)	667-672
Number of pages	6
Journal	Proceedings of the International Conference on Electronic Business (ICEB)
Publication status	Published - 2016
Externally published	Yes
Event	16th International Conference on Electronic Business, ICEB 2016 - Xiamen, China Duration: 4 Dec 2016 → 8 Dec 2016

Keywords

Message framing
Social commerce
Social ties
Trust transference

Cite this

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title = "Understanding trust transference among social nerwork friends in social commerce",

abstract = "This study aims to examine the trust transference among social network friends in social commerce through a randomised experimental design. A total of 558 respondents participated in the experimental study. The findings of this study suggest that trust propagates from one to another in a transitive network path structure (i.e. between a direct-friend relationship, to one of friend-of-friend, friend-of-friend-of-friend or virtual friend relationship) in the social commerce context. Trust is also positively transfers between strong-tie friends when it is examined in the context of message framing with positive and negative attributes.",

keywords = "Message framing, Social commerce, Social ties, Trust transference",

author = "Tan, \{Ee Xion\} and Teh, \{Pei Lee\} and Ahmed, \{Pervaiz K.\}",

year = "2016",

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pages = "667--672",

journal = "Proceedings of the International Conference on Electronic Business (ICEB)",

issn = "1683-0040",

publisher = "International Consortium for Electronic Business",

note = "16th International Conference on Electronic Business, ICEB 2016 ; Conference date: 04-12-2016 Through 08-12-2016",

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TY - JOUR

T1 - Understanding trust transference among social nerwork friends in social commerce

AU - Tan, Ee Xion

AU - Teh, Pei Lee

AU - Ahmed, Pervaiz K.

PY - 2016

Y1 - 2016

N2 - This study aims to examine the trust transference among social network friends in social commerce through a randomised experimental design. A total of 558 respondents participated in the experimental study. The findings of this study suggest that trust propagates from one to another in a transitive network path structure (i.e. between a direct-friend relationship, to one of friend-of-friend, friend-of-friend-of-friend or virtual friend relationship) in the social commerce context. Trust is also positively transfers between strong-tie friends when it is examined in the context of message framing with positive and negative attributes.

AB - This study aims to examine the trust transference among social network friends in social commerce through a randomised experimental design. A total of 558 respondents participated in the experimental study. The findings of this study suggest that trust propagates from one to another in a transitive network path structure (i.e. between a direct-friend relationship, to one of friend-of-friend, friend-of-friend-of-friend or virtual friend relationship) in the social commerce context. Trust is also positively transfers between strong-tie friends when it is examined in the context of message framing with positive and negative attributes.

KW - Message framing

KW - Social commerce

KW - Social ties

KW - Trust transference

UR - https://www.scopus.com/pages/publications/85021720414

M3 - Conference article

AN - SCOPUS:85021720414

SN - 1683-0040

SP - 667

EP - 672

JO - Proceedings of the International Conference on Electronic Business (ICEB)

JF - Proceedings of the International Conference on Electronic Business (ICEB)

T2 - 16th International Conference on Electronic Business, ICEB 2016

Y2 - 4 December 2016 through 8 December 2016

ER -

Understanding trust transference among social nerwork friends in social commerce

Abstract

Keywords

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