The inspired wellness: unveiling the connection between mental health and wellness tourism

Wellness tourism, where individuals seek optimal physical and mental well-being through travel, has gained prominence due to changing health attitudes and the growing integration of wellness into lifestyle choices. This study delves into the nuanced relationship between individual wellness states and their specific travel decisions within this context. Employing quantitative methods and analysing the data through logistic regressions, the research focuses on how prospective travellers’ wellness factors influence their choices regarding wellness-oriented hotel experiences and the selection of wellness activities. It also examines the broader implications of these choices for wellness experience advancements in hotels. By linking wellness factors with travel preferences, the study aims to enrich the theoretical framework of wellness tourism beyond traditional motivations and provide practical insights for industry stakeholders to adapt their innovation strategies according to diverse traveller needs.