Seeing Singapore: Portrayal of the city-state in global print media

Mass media and its subsidiary branches have continuously played an influential role in shaping and reshaping public perceptions, including the images we form or construct of other nations. Such images take on increased importance in the era of globalization as countries compete on several levels in the world marketplace. The current study examines global print media portrayals of the country of Singapore. Using two constructed weeks as a sample, over the period of a year, a content analysis method using newspaper headlines is utilized to examine not only how much coverage Singapore receives, but also the nature of this coverage and what it means in terms of place branding and image projection for the country.