TY - CHAP
T1 - Chapter 10
T2 - Hospitality Sector Employee Attraction and Retention Strategies
AU - Sangaran, Gopinath
AU - Selvanayagam, Gobinath
AU - Sathasivam, Devendren
AU - Rajasamy, Sarthinathan
AU - Lee Poh, William Quah
N1 - Publisher Copyright:
© 2026 Gopinath Sangaran, Gobinath Selvanayagam, Devendren Sathasivam, Sarthinathan Rajasamy and William Quah Lee Poh. Published under exclusive licence by Emerald Publishing Limited
PY - 2026/4/13
Y1 - 2026/4/13
N2 - Abstract – The hospitality sector faces significant challenges in attracting and retaining employees due to labor shortages and turnover. This chapter explores factors influencing employee attraction and retention in Malaysian hospitality. It examines strategies to address labor shortages and turnover from both recruitment and retention perspectives. This is achieved by gathering primary data through interviews with hospitality leaders nationwide. By identifying effective strategies, the research aims to help the Malaysian hospitality sector better manage its workforce and enhance its appeal to prospective employees, ultimately bridging the gap in labor shortages, turnover, and workforce issues.
AB - Abstract – The hospitality sector faces significant challenges in attracting and retaining employees due to labor shortages and turnover. This chapter explores factors influencing employee attraction and retention in Malaysian hospitality. It examines strategies to address labor shortages and turnover from both recruitment and retention perspectives. This is achieved by gathering primary data through interviews with hospitality leaders nationwide. By identifying effective strategies, the research aims to help the Malaysian hospitality sector better manage its workforce and enhance its appeal to prospective employees, ultimately bridging the gap in labor shortages, turnover, and workforce issues.
KW - Attraction
KW - hospitality employees
KW - labor
KW - retention
KW - strategies
UR - https://www.scopus.com/pages/publications/105037623892
U2 - 10.1108/S2042-144320260000015062
DO - 10.1108/S2042-144320260000015062
M3 - Chapter
AN - SCOPUS:105037623892
T3 - Bridging Tourism Theory and Practice
SP - 111
EP - 120
BT - Bridging Tourism Theory and Practice
PB - Emerald Publishing
ER -