Projects per year
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):
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SDG 4 Quality Education -
SDG 5 Gender Equality -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 10 Reduced Inequalities -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production -
SDG 13 Climate Action -
SDG 16 Peace, Justice and Strong Institutions -
SDG 17 Partnerships for the Goals
Fingerprint
Dive into the research topics where Department of Marketing Strategy and Innovation (DMSI) is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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Switching on Norms: How University Responsibility Drives Intention to Continue Sustainable Behaviour.
Abd Karim, S. M. (PI)
1/01/26 → 31/12/26
Project: Research
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Invisible Barriers: Workplace Microaggressions and Psychological Wellbeing of Women in the Asian Hospitality Industry
Tiwari, R. (PI)
1/01/26 → 31/12/26
Project: Research
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Decoding Green: Understanding the Influence of Sustainability Cues on Young Consumers’ Purchase Decisions
Chuah, C. (PI)
1/01/26 → 31/12/26
Project: Research
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Meta-analysis of antecedents and consequences of customers’ perceived advertisement value
Maseeh, H. I. & Jebarajakirthy, C., Jan 2027, In: Journal of Business Research. 218, 116482.Research output: Contribution to journal › Article › peer-review
Open Access -
Access and Ownership in the Phygital: Toward a Phygital–Accesship Typology with Implications for Consumer Well-being
Berthon, P., Lim, W. M., Pizzichini, L., Raquel, S., Rindfleisch, A. & Soon, P. S., Sept 2026, In: Journal of Macromarketing. 46, 3, p. 408-425 18 p.Research output: Contribution to journal › Article › peer-review
Open Access7 Citations (Scopus) -
Affiliate marketing: a systematic synthesis of literature and a framework development
Rishi, B., Jebarajakirthy, C., Agrawal, A., Maseeh, H. I. & Saha, R., 2026, (Accepted/In press) In: Marketing Intelligence and Planning. p. 1-33 33 p.Research output: Contribution to journal › Article › peer-review
Open Access1 Citation (Scopus)